Introduction

Greetings,

I’m Al “Sarge” Raddatz, CEO and one of the founding members of The Sub Zero Mission. As we welcome the spring of 2026, I am honored to share this annual report with our Board of Directors, donors, supporters, volunteers, employees, and every individual who believes in our Mission.

SargeWe have just completed our 17th season, one that will stand as one of the most defining chapters in our organization’s history.

This winter was the coldest Northeast Ohio has experienced since 1977. Prolonged cold snaps, dangerous wind chills, and sustained subfreezing temperatures created life‑threatening conditions for those living unsheltered. The severity of this season tested our systems, our stamina, and our resolve. It also revealed the strength of our commitment.

For the first time in our history, The Sub Zero Mission was officially approved to operate as an Emergency Overnight Shelter for Code Blue. Code Blue is an official protocol, designated when temperatures are below 10 degrees and reach 0 or below with other conditions, such as wind. During this protocol, local administrators and nonprofits team up to ensure that people experiencing homelessness have someplace to go.

This milestone represents years of growth, trust building, and operational discipline. It reflects the confidence our community has placed in us not only to deliver life‑saving warming items, but to provide direct shelter during extreme weather emergencies.

During the 2025–2026 winter season, our Warming Center was activated 19 times and remained open for 19 total days. A total of 255 individuals sought refuge within our facility during life‑threatening conditions.

For nearly seventeen years, our Mission has centered on delivering warmth directly to those on the streets. This season, we expanded that impact. When temperatures reached dangerous levels, we opened our doors and provided heat, safety, and dignity. We did not simply respond to crisis we stood prepared for it.

Our growth as an Emergency Shelter is rooted in a promise that began on a freezing night during our very first outreach. Nearly seventeen years ago, we encountered two Veterans living beneath a bridge in our hometown. Walking away that evening felt profoundly wrong. Their circumstances were not only heartbreaking, but they were also unacceptable. In that moment, I made a commitment that we would do more than offer temporary relief.

That promise continues to guide every decision we make.

Our team made up of Veterans and family members of Veterans works tirelessly out of respect for those who have served and sacrificed. At its core, our Mission is about preventing loss of life due to homelessness in freezing conditions. Beyond that, it is about finding and re‑empowering the veterans who once defended our freedoms and ensuring they are not forgotten.

Throughout this season, our team planned with intention, trained rigorously, collaborated with partners, strengthened safety protocols, expanded outreach efforts, gathered and distributed critical warming items, and hosted meaningful fundraising initiatives. Every individual associated with The Sub Zero Mission demonstrated extraordinary dedication.

I am deeply proud of what our team accomplished during one of the harshest winters in decades. From long‑standing members to those who joined us this year, each person embodied what we call Blue Fire. Their passion, discipline, and compassion allowed us to meet historic challenges with unwavering focus.

Together, we are proving that Nobody Should Freeze to Death in America™

Mission Teams

Mission Team

National Context, Veteran Homelessness & Our Response

Each year, we begin this report with numbers. But before the data, there is something more important to understand.

The crisis of homelessness is not slowing down. It is evolving. What we are seeing on the ground is more layered, more urgent, and more complex than any single report can fully capture. Outreach teams are encountering longer periods of homelessness, more individuals entering crisis for the first time, and systems that are working, but increasingly stretched.

“This is not stabilizing. It’s evolving.”

Our teams do not experience this crisis as statistics. They experience it as conversations, names, and real people doing their best to survive circumstances most of us will never fully understand. Still, numbers matter. They help us understand scale. They guide where we go, how we respond, and who we prioritize.

National Homelessness Landscape

On a single night in 2024, approximately 771,000 individuals were experiencing homelessness nationwide. This is the highest number ever recorded since Point-in-Time tracking began. Nearly 150,000 of those individuals were children.

While the official 2025 national data have not yet been released, early indicators and local reporting suggest that homelessness levels remain at historically high levels across many communities. Shelters continue to operate under pressure, outreach demand remains elevated, and more individuals are living in unstable or unsheltered conditions.

What is happening nationally is reflected locally. And what is coming next is not expected to decline. It is expected to continue shifting.

Regional Homelessness Landscape: Northeast Ohio

What we are seeing is not isolated. It is regional. The 2025 Point-in-Time counts across Northeast Ohio reinforce what our teams witness every day in the field. Homelessness is present in every community we serve—not just urban centers, but suburban and rural areas as well.

On a single night in January 2025, counts identified:

  • 72 individuals in Lake County
  • 46 in Geauga County
  • 53 in Ashtabula County
  • 139 in Portage County
  • 85 in Trumbull County
  • 193 in Lorain County
  • 638 in Summit County
  • 375 in Stark County
  • 682 in Mahoning County
  • 7,399 in Cuyahoga County

Together, these numbers reflect at least 9,682 individuals across these 10 counties on one winter night alone. But even that number has limits.

“A single night can’t tell the full story.”

Point-in-Time data captures a moment. It does not capture movement. It does not account for individuals cycling in and out of homelessness, those living in hidden conditions, or those one step away from losing housing. What it does show is scale. And that scale is significant.

Veteran Homelessness: National Overview

Veterans remain a critical focus within the broader homelessness crisis. According to the most recent national data, approximately 40,056 veterans were experiencing homelessness on a single night. This represents about 5 percent of the total homeless population.

While that number reflects long-term progress compared to a decade ago, recent data shows that progress has slowed, and in some areas, reversed. A significant portion of these veterans are living unsheltered—in encampments, vehicles, abandoned buildings, and outdoor environments not meant for human habitation.

“We’ve made progress. But we’re not done.”

There are still men and women who served this country sleeping outside tonight. That reality continues to drive urgency behind everything we do.

Our Response: Meeting the Moment

The winter of 2025 to 2026 brought some of the harshest conditions Northeast Ohio has experienced in decades. Prolonged cold, severe wind chills, and sustained subfreezing temperatures created life-threatening exposure risks for individuals living unsheltered.

“Cold like that isn’t just uncomfortable. It’s deadly.”

Against that backdrop, The Sub Zero Mission reached a historic milestone. For the first time in our history, we were officially approved to operate as a Code Blue Warming Center during extreme weather emergencies.

This was more than an operational expansion. It represented growth in capacity, accountability, and trust. It meant that when conditions became life-threatening, we were no longer just bringing warmth to the streets. We were opening our doors—providing shelter, providing safety, providing dignity.

“This wasn’t just growth. It was trust.”

WarmingCenter

Warming Center

In the pages that follow, we outline how every dollar donated to The Sub Zero Mission was translated into direct impact. This report reflects our continued alignment with the strategic goals established by our Board of Directors.

Each Director develops a Goal‑Aligned Plan that is budgeted and executed with accountability and measurable outcomes.

Accomplishing Our Goals

Board Goals

Board of Directors Meetings

Board Chain of Authority by Month

Our strategic goals remain clear:

  • Building a culture of safety by protecting those we serve and those who serve alongside us.
  • Finding and serving individuals experiencing homelessness by reaching as many people as possible with warmth and hope.
  • Re‑empowering homeless veterans by helping them regain stability and dignity.
  • Energizing our teams by cultivating passion, discipline, and collaboration.
  • Fundraising to achieve our objectives and sustain long‑term impact.
  • Fostering a culture of diversity that honors every individual’s contribution and perspective.

The Battery

Beacon Award Battery 2026

Every mission night, every warming item delivered, every veteran reached, and every dollar raised has one thing in common: a team behind it. They aren’t always in the photos. Their names aren’t always on the microphone. But without them, nothing moves. Nothing scales. Nothing succeeds.

We call them The Battery because they are the power source of this mission.

The Battery isn’t a department. It isn’t a title. It is a system—a network of people whose individual strengths lock together and drive the entire operation forward. When one engages, the whole mission gains momentum.

  • It’s the driver navigating frozen roads long after most of the world has gone to sleep.
  • It’s the sorter who spends hours preparing hats, gloves, socks, and sleeping bags so that every outreach team leaves fully equipped.
  • It’s the event coordinator who manages details, deadlines, and logistics with precision.
  • It’s the marketer who tells our story so new supporters can find us.
  • It’s the outreach volunteer who steps into a dark camp and reminds someone that they are not forgotten.

Every role matters. Every contribution counts. Together, they form the engine that powers The Sub Zero Mission.

This year, The Battery grew—and with it, our capacity to serve.

Jacquie Zepeda became the steady heartbeat of our event operations. Her organization, communication, and calm under pressure ensure that every event runs smoothly and every team member stays connected.

Erin Catania, Marketing and Outreach, strengthened the mission’s voice. Through strategy, storytelling, and genuine belief in our purpose, she expanded our reach and helped new partners and supporters find their way to us.

Monica Stark kept the fundraising engine running strong. She works hand-in-hand with our events team to support contributors, steward relationships, and pursue every opportunity to grow the resources that fuel our work.

Patti Jackson is the quiet force inside our Donation Center. Her consistency, care, and attention to detail ensure that every warming item is sorted, prepared, and ready for the hands that need it most. Because of her, our outreach teams never leave the building unprepared.

To every member of The Battery—those named here and those whose work runs steady and unseen—this report is yours. The missions completed, the veterans reached, the lives changed… none of it happens without your commitment.

Thank you for powering this mission. Thank you for showing up. Thank you for being the strength behind every step we take.

From the heart of this mission: thank you.

Sincerely,

– Al “Sarge” Raddatz, CEO & Co-Founder
The Sub Zero Mission

Creating a Culture of Safety

At Sub Zero Mission, safety is a core value that guides every mission, every volunteer, and every operational decision. The 2025–2026 season brought increased mission volume, more complex camp environments, and expanded responsibilities as we served as a Code Blue warming center. In response, we strengthened our safety culture, formalized new training programs, upgraded facilities and fleet assets, and implemented new systems designed to protect both volunteers and the individuals we serve.

Safety at a Glance

Safety at a Glance

Building a Culture of Safety

At The Sub Zero Mission, safety is not an afterthought — it is woven into every decision, every deployment, and every improvement we make. This year marked a significant step forward in how we approach safety across all areas of the mission: from how our drivers operate and park our vehicles, to how our volunteers engage in the field, to how our headquarters and garage are physically configured to protect everyone inside.

The formation of the Safety and Training Sub-Committee gave us a standing body of leaders accountable specifically to safety reviewing protocols, identifying training gaps, and ensuring that every volunteer who steps onto a mission is prepared. Paired with a fully developed driver training program and a series of targeted facility upgrades, FY2025–2026 represents our most structured and proactive safety year to date.

Building a Culture of Safety

Culture of Safety

Safety & Training Sub-Committee

On April 25, the Safety and Training Sub-Committee was formally established. This committee of mission leaders is dedicated to identifying training and safety needs, reviewing safety protocols, and delivering comprehensive training to all volunteers of the Sub Zero Mission.

Safety Wins — 2025–2026

  • Safety and Training Sub-Committee formally established
  • Driver training program developed and rolled out
  • Updated vehicle operation protocols implemented
  • Facility upgrades completed to enhance volunteer and client safety
  • Enhanced emergency response procedures established for Code Blue operations

Safety Challenges

  • More complex and dispersed camp environments requiring additional scouting and hazard mitigation
  • Increased behavioral-health-related encounters during outreach
  • Greater wear on vehicles due to expanded mission mileage and winter conditions
  • Higher training demand as volunteer numbers increased
  • Additional safety requirements associated with operating as a Code Blue warming center

Driver Training & Safety Program

In May 2025, the Sub Zero Mission created and launched a formal driver training program to further educate drivers on the operation of all vehicles used during Stuff the Bus events and winter outreach.

FY2025 2026 safety initiatives

Program Element

A Focus on Safety

Ensuring the safety of our teams remains a top priority at The Sub Zero Mission. This year, we worked on several projects aimed at improving safety measures and addressing the unique challenges faced during outreach missions.

Annual Training

Training is important. Important for the safety of the team. It is important for those that we serve.  That reality makes preparation critical. We expanded our training scope, sharpened our protocols, and made sure every volunteer who stepped into the field was ready for what they would face. Key training topics included:

  • De-escalation Techniques: This year we took de-escalation a step further by introducing live scenario-based training. A volunteer poses as an individual experiencing homelessness and simulates threatening or unpredictable encounters, giving our teams repeated hands-on practice in how to respond, de-escalate, and protect themselves and others in real time. Volunteers cycle through the exercise multiple times, building both skill and composure under pressure.
  • Camp Approach: Teaching strategies for safely engaging with individuals in their environments, including heightened awareness protocols for extreme cold conditions.
  • Sub Zero Mission Vehicle Training: Covering the general functions of vehicles, differences between our fleet, operational best practices, and service window operations.
  • Cold Weather Training: With one of the harshest winters in recent memory, preparing teams to recognize and respond to the dangers of freezing conditions was more essential than ever.
  • First Aid Essentials: Including puncture wound treatment and identifying signs of hypothermia and frostbite.

100 Day Meeting

This season, the 100 Day Meeting set a noticeably different tone from years past. Rather than playing catch-up before the season began, our outreach team came together early, and the difference was clear from the start. Operations moved more smoothly, the team was better prepared, and the energy in the room reflected it. During the meeting, leadership took time to check in with every team member not just on readiness, but on how everyone was doing personally. Across the board, spirits were high. The team came in focused, mentally sharp, and genuinely excited for the season ahead. It was one of the strongest pre-season gatherings we’ve had.

Facility & Infrastructure Safety Improvements

The following safety improvements were implemented at the Sub Zero Mission headquarters and in the field throughout FY2025–2026. Each initiative was driven by a specific identified risk and designed to reduce injury, improve awareness, or enhance operational safety.

Recon & Field Safety Program

In October 2025, the Sub Zero Mission formally established a recon team — a major step forward in proactive field safety. Rather than deploying our full team into unknown environments, the recon team scouts areas in advance, identifies hazards, and gathers intelligence before The Blue Coat Missionaries are deployed.

Field Safety Assets

Field Safety Assets

This year, the recon team conducted 5 scouting missions. The program has already demonstrated its value in reducing exposure, improving camp-finding efficiency, and ensuring that no volunteer is put in an unknown situation without prior intelligence.

Code Blue Shelter Safety Enhancements

This year, the Sub Zero Mission took on the role of code blue shelter, requiring a set of specific safety enhancements to ensure the building was compliant, secure, and safe for overnight clients and staff. Three key improvements were made in direct response to this expanded role:

  • Safety Cage — The garage maintenance area was enclosed with a security cage to lock down tools and hazardous materials, protecting both clients and the garage ops team.
  • Fire Pull Handles — Installed throughout the garage following fire inspection requirements for overnight shelter occupancy. The mission passed inspection and was cleared for overnight code blue operations.
  • Fire Watch Protocol — A fire watch was implemented and maintained any time clients were staying overnight during code blue activations.

These improvements reflect the mission’s commitment to maintaining the highest standards of safety as it expands its role in serving the community.

OUR SAFETY COMMITMENT

“Safety is not a department. It is our culture. Every improvement, every training, every protocol exists to protect our volunteers, our staff, the individuals we serve, and our mission as a whole.”

Chris Huber – Director of Operations, Sub Zero Mission

Looking Ahead

FY2025–2026 has been the most structured and comprehensive safety year in the Sub Zero Mission’s history. From the establishment of the Safety and Training Sub-Committee to the launch of a formal driver training program, and from targeted facility upgrades to the creation of a dedicated recon capability — every initiative this year was designed with one purpose: to make sure every volunteer and every client goes home safe.

Safety is not a department at the Sub Zero Mission. It is our culture. The work completed this year builds a foundation that will continue to strengthen with every season.

Outreach Season

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 Outreach Season 2025-2026 – Coldest Mission Season in Decades
2025 2026 Season

2025-2026 Mission Counts Photo

Some seasons test you. This one redefined us.

To understand what the 2025/2026 outreach season meant for Sub Zero Mission, you have to understand what it walked into. Northeast Ohio hadn’t seen a winter like this in nearly 50 years. Temperatures plunged to levels not recorded since 1977. The cold wasn’t just uncomfortable; it was dangerous, relentless, and indiscriminate. For the people living outside, it was a matter of survival. For us, it was a call to action unlike any we had faced before.

Coming off the momentum of 2024/2025, we knew this season would demand more. Encampments had grown more entrenched across our service area. Populations were harder to locate, harder to reach, and carrying heavier burdens. But nothing fully prepares a team for the kind of winter that arrives and refuses to let go. Week after week, the forecast stayed frozen. The calls kept coming. And we kept going.

Preparing for the Season

We didn’t walk into this winter unprepared. Over the summer and fall, our team made deliberate decisions to strengthen how we operate at every level.

One of the most significant additions was the formation of our Recon Team. Equipped with our truck “Fury,” an ATV side-by-side, and a drone named “Snow Flake”, the Recon Team was deployed a full week ahead of scheduled missions. They moved through areas in daylight, located camps, photographed sites for pre-mission briefings, and mapped points of entry and egress, including trail routes the full team would use when deploying at night. This changed everything. Missions became safer, more targeted, and more effective because we knew exactly what we were walking into before we ever left headquarters.

We also restructured how we scheduled missions across the season:

  • Long-distance missions were moved to Saturdays to protect weekday operational capacity and reduce team fatigue.
  • Rest days were intentionally built into the schedule, giving the team recovery time and allowing for vehicle maintenance between deployments.
  • Squad structure was reinforced with clear, empowered leadership at every level — squad leaders who owned their teams and made decisions in the field.
  • Partner agency relationships were formalized, growing to 12 active SZM partner agencies across the region.

The most experienced guides in our network were enlisted for complex missions in new cities and high-risk environments.

We planned for 32 missions across our full footprint: from Erie, PA, and Conneaut to Lorain in our regular rotation, with out-of-town trips reaching Columbus, Dayton, Cincinnati, and Buffalo. Others would be added as conditions demanded.

And then winter arrived. And it did not leave.

OutReach Map 2025

Outreach Map 2026

The Coldest Winter in a Generation

What unfolded between November 2025 and February 2026 was not an ordinary Ohio winter. It was historic. Temperatures in Northeast Ohio dropped to levels not seen since 1977, nearly five decades. Consecutive nights below zero. Wind chills that made even brief exposure dangerous. Tents that couldn’t hold. Ground that froze solid. People who had been surviving outside for years suddenly facing conditions that no amount of experience or layering could reliably handle.

For Sub Zero Mission, it meant the phone didn’t stop ringing. Emergency calls came in across multiple service areas. Tents had collapsed under the weight of snow. People were unaccounted for. Our team responded, not because it was on the schedule, but because that is what this mission is built for.

One of our Mission’s highest-level goals has always been to “Find and Provide Outreach to As Many People Experiencing Homelessness as We Can.” This winter, that goal became urgent in a way we had never quite experienced before. We answered it across 20 cities, reaching into Ohio, Pennsylvania, and New York. While our daytime staff maintained steady focus on veteran follow-ups through the Homeless Veteran Re-Empowerment Program (HVRP).

Flag

Flag photo

A Historic First: The Code Blue Emergency Warming Center

Warming Centers Code Blue Centre

Warming Center

In the middle of the coldest winter Northeast Ohio had seen in nearly 50 years, The Sub Zero Mission did something it had never done before.

For years, operating our own warming center had been a goal, something we worked toward, planned for, and ran into obstacles trying to achieve. We had worked all summer with partner teams and Lake County to navigate the process. There were zoning challenges to work through, Ohio Revised Code requirements, Conditional Use applications to file, fire inspections to pass, and hearings to attend. The Township Trustees worked to expedite the process wherever they could, and we are grateful for that. The Township Fire Department conducted our inspection with urgency, recognizing that the coldest stretch of the season was already upon us — and passed us with no discrepancies.

Then, on January 17, 2026, our headquarters opened its doors as an officially approved Code Blue Warming Center for Lake County. For 19 consecutive nights, through some of the most brutal temperatures this region has recorded in a lifetime, our doors stayed open. Everyone who needed a warm, safe place had one.

Warming Center

Warming Center

The numbers tell part of the story:

  • 255 unique individuals were served across the 19-night operation.
  • 95 volunteers were deployed to staff the center across 9 volunteer shifts.
  • Average nightly attendance was 13 guests, with a single night high of 23.

But the numbers alone don’t capture what it felt like watching our headquarters transform. To see cots set up in a space we had built together. To see people come in out of the cold, sit down, and exhale. To know that on those 19 nights, no one in our care had to wonder whether they would make it to morning.

Al “Sarge” Raddatz, CEO and Co-Founder, put it: “For the first time in our history, The Sub Zero Mission was officially approved to operate as a Warming Center.”

This is not a small thing. This is a turning point. What began as an organization that brought warmth to people where they lived took a defining step toward also bringing them inside. The warming center proved that SZM has the capacity, the credibility, and the community trust to operate at this level and we have every intention of building on it in the seasons ahead.

Our Incredible Team

None of this happens without the people who show up. And this season, our team showed up like never before.

Mission Teams

Mission Team

The Blue Coat Missionaries are the heart of our Mission. These are the men and women who leave their warm homes on the coldest nights of the year, walk into the dark, and bring something back with them: warmth, dignity, and the simple but powerful message that someone sees you and someone cares. In a winter like this one, that message carried more weight than ever.

Every room in our headquarters features an image of The Blue Coat Missionary, a symbolic figure that embodies everything this organization represents. This character carries:

  • A sword, representing the fight against death, the struggles our homeless veterans face, and our relentless advocacy to help them find permanent homes.
  • A lantern, symbolizing the light we carry into camps and the path we help illuminate back to safety, stability, and home.

The blue coat is not given. It is earned. To wear one, a team member must complete at least 10 outreach missions or make equivalent contributions to the cause. Our ranks include prior military personnel, first responders, and specialists whose experience and skills make every Mission more effective and every person we serve safer.

This season’s standout was Chris Huber, who completed 15 missions—the most of any team member—reflecting the kind of commitment this organization is built on. Squad 2 led all units in overall consistency throughout the season. Squad leaders Joe Walker (Squad 1), Jacob Bennett (Squad 2), and Mike Gregal (Squad 3) each provided the steady, mission-focused leadership that allowed us to operate at scale without losing our footing.

Outreach Season Achievements

Buffalo with Truck

Buffalo

We set the bar high. We cleared it in the hardest possible conditions.

  • Miles Traveled: Goal 3,500 / Actual: 2,500
  • Warming Items Delivered: Goal 30,000 / Actual: 36,496
  • Donated Volunteer Hours: Goal 800 / Actual: 928

Statistics from the Season:

  • 45+ volunteers contributed 928 hours across 26 missions.
  • Served 20 cities across Ohio, Pennsylvania, and New York.
  • Delivered 36,496 warming items to those in need.
    • Hats: 7,047 | Coats: 1,318 | Boots: 767 | Gloves: 4,719 | Sleeping Bags: 808
      Tents: 223 | Socks: 13,692 | Survival Coats: 10 | Warming Center Stays: 255
  • Served 2,501 homeless individuals.
  • Engaged 12 active SZM partner agencies.
  • Identified and referred 19 veterans through HVRP.
  • Operated a Code Blue Warming Center for 19 consecutive nights, serving 255 unique guests.
  • No missions were canceled due to safety, personnel, or vehicle issues. The season ran cleanly, deliberately, and with purpose, start to finish.

Looking Ahead

What this season proved, above everything else, is that Sub Zero Mission does not stand still.

We served more people, in more cities, through more channels than we ever have. We opened a warming center in the coldest winter in nearly 50 years and kept it running for 19 nights. We launched a Recon Team that made every Mission safer. We deepened our partnerships, strengthened our squads, and closed the season without a single Mission lost to a preventable setback.

As we look ahead, our attention turns to what comes next: activating volunteers who have not yet deployed, growing our partner agency network toward 15 or more active relationships, expanding the HVRP’s reach into new veteran populations, and formalizing the warming center as a permanent, fully operational piece of what Sub Zero Mission does every winter.

The cold will come again. It always does. But so will we.

Mission Winter
Mission Winter

Mission to the people

Re-Empower a Homeless Veteran

Homeless Veteran Re-Empowerment Program

Homeless Veterans

Outreach keeps people alive. Re-empowerment restores a future.

For many, homelessness is not simply the absence of housing. A significant portion of the unsheltered population includes Veterans. Many struggle silently with post-traumatic stress, depression, substance dependency, or bureaucratic fatigue. Some have attempted to navigate the system before and walked away overwhelmed. Others no longer believe help is available to them.

Finding a veteran in a tent, under a bridge, or in a wooded encampment is only the beginning.

The real work starts after the introduction.

Changing the Narrative

For years, our Mission focused on warmth and survival. Over time, we saw a consistent pattern. We could help someone secure housing, and yet months later, they would return to instability.

Housing alone does not break the cycle.

If addiction remains untreated, if mental health care is inconsistent, if transportation is unreliable, if paperwork is left incomplete, or if appointments are missed, the system closes in, and the veteran returns to the street.

Re-empowerment requires more than referral. It requires a relationship.

This is why the Homeless Veteran Re-Empowerment Program (HVRP) was created.

The Work Behind the Launch

The program officially launched on Veterans Day of 2024, symbolically aligning our next chapter with a day that honors service.

But the launch was not just symbolic. It was structured.

More than 18 months of planning preceded implementation, including:

  • Policy development
  • Legal consultation
  • Partner alignment
  • Training refinement
  • Process mapping
  • Data tracking system creation

The goal was clear: not temporary placement, but long-term stability.

The Hardest Part: Locating and Convincing

The reality of this work must be clearly understood.

Veterans experiencing homelessness are not standing in line asking for assistance.

They are in wooded areas, industrial corridors, underpasses, side streets, abandoned lots, and other highly transient environments. They relocate frequently. They distrust systems. They protect their autonomy.

  • Some refuse the VA outright.
  • Some fear shelters.
  • Some are actively struggling with addiction.
  • Some are managing untreated trauma.
  • Some are exhausted.

Our first responsibility is to find them.

Our second responsibility is to build trust.

Only then can we ask the question that matters most:

Are you ready?

If the answer is yes, the real work begins. If the answer is no, we do not disappear. We remain.

HVRP Flowchart

HVRP Flowchart

Program Approach: The HVRP Model

The Homeless Veteran Re-Empowerment Program operates through a three-phase engagement model:

Phase One: Outreach & Identification

Veterans are identified through direct field outreach, encampment engagement, and community referrals.

Phase Two: Stabilization Connection

Veterans are connected to shelters, VA services, treatment providers, and housing partners, including 2100 Lakeside and community-based organizations.

Phase Three: Long-Term Engagement

Veterans are enrolled in HVRP or placed into ongoing Constant Contact tracking to ensure continuity of care beyond initial engagement.

Long-Term Engagement & Constant Contact Tracking

Not every veteran is immediately ready for housing or services. Some require time, repeated contact, or gradual re-engagement before they are able or willing to take the next step.

To ensure these individuals are not lost in the system, HVRP utilizes a structured follow-up model through Constant Contact tracking.

This system allows the team to maintain ongoing visibility into veterans who are not yet fully engaged in services but remain active in outreach and follow-up. It ensures that contact is not a single interaction, but a sustained process over time.

Constant Contact tracking serves as an operational safeguard, ensuring veterans remain accounted for across outreach cycles, follow-up periods, and re-engagement opportunities.

Not every veteran engages on the first attempt, but consistency creates the opportunity for the next one.

“This year, we were honored to be awarded the SSG Parker Gordon Fox Suicide Prevention Grant. This funding strengthens the work already underway through our Homeless Veteran Re-Empowerment Program and allows us to reach veterans who may be struggling in silence. HVRP is built on relationship — maintaining consistent contact, building trust, and supporting veterans as they regain stability through housing and connection to critical resources. While we are not the VA and do not provide clinical services, we play an essential role in reconnecting veterans to the care and support available through the VA and our community partners. I am incredibly proud of our staff and volunteers who work tirelessly every day to serve those who served. This grant expands our ability to provide hope, stability, and a path forward.”

— Lisa Sprowls, HVRP Program Manager

 

Veteran Success Story (Program Impact Example)

One Veteran, “Matthew”, currently enrolled in HVRP, has made significant progress toward stability through coordinated program support.

Matthew’s Story

Matthew had a career. A home. A life that looked, from the outside, like stability. Then, piece by piece, it came apart.

A landlord who refused VA benefits. A car has already been sold. A series of events that, individually, might have been manageable but together, moved faster than he could respond. Within months, a man who had served this country found himself with nowhere to go.

Project Hope made a call. Sub Zero Mission answered.

Today, Matthew is not on the streets. He is back in the field, not as someone who was helped, but as someone who helps. He walks alongside veterans who are living what he lived. He knows the look. He knows the resistance. And he knows what it means that someone didn’t walk away.

Housing

Placed in a sober living facility, providing a stable and supportive environment during a critical period of recovery.

Employment

Secured part-time employment with The Sub Zero Mission itself, building work history, daily structure, and financial stability in an environment that understands his journey.

VA Engagement

  • VA claims submitted with program assistance.
  • Enrolled in VA healthcare, ensuring access to medical and mental health services

Transportation

HVRP provided transportation to every appointment — medical, employment, and service-related removing one of the most persistent barriers to sustained engagement.

Skill Development

Participates in daily program planning focused on life skills, personal accountability, structure, and goal setting.

Leadership

Has begun contributing to a Veteran Engagement Project within the organization — turning his own experience into something that will help the next veteran who walks through the door.

This progress reflects sustained engagement over time, not a single intervention.

Outreach Efforts

HVRP’s reach this season extended across multiple pathways: street outreach, community referrals, and self-referrals from veterans who had somehow heard that people were willing to help.

Veterans Contacted

  • 40 homeless veterans were reached through direct Mission contact, community referrals, and self-referrals

Housing Outcomes

  • 8 veterans successfully obtained housing

Treatment Engagement

  • 1 veteran voluntarily entered a rehabilitation program, a step that required trust built over time

Eligibility Barriers

  • 6 individuals identified as Reservists or National Guard members, ineligible for certain VA benefits, were each referred to alternative community resources to ensure they still received assistance

Non-Responsive Veterans

  • 12 veterans did not return calls. Their information was submitted to the VA to ensure they remain on the radar for future outreach, because not answering does not mean the need is gone.

Active Engagement

  • 15 veterans are currently active in the ongoing Constant Contact communication

Each interaction represents a coordinated effort between outreach teams, Veteran Operations, housing partners, and treatment providers.

Continued Support for Previously Assisted Veterans

Support does not end at placement.

One veteran served in a prior year, Army Al, continues to demonstrate stability:

  • Currently sheltered
  • Receiving ongoing VA medical care
  • Remains engaged with supportive services

His stability reflects sustained, relationship-based follow-up over time.

Infrastructure That Enables the Work: Meet Waldo

Waldo TransportLake Tran

Transportation is one of the most consistent and quietly devastating barriers facing veterans in our program. A missed ride means a missed appointment. A missed appointment means a delayed claim. A delayed claim means another month without benefits and another month closer to the edge.

This year, LakeTran made a generous donation that changed that equation: a transport van that the team has named Waldo. Waldo now carries veterans to medical appointments, VA visits, job sites, and program engagements. He shows up—every time. For veterans without a car, without a license, without the funds for a rideshare, Waldo is not just transportation. It is the difference between access and isolation.

Staffing Update

We recognize Maryellen, who served as a vital support for the Constant contact for the HVRP program. Maryellen has since retired. We extend our sincere appreciation for her service and dedication to supporting veterans through this mission and wish her the very best in retirement.

Program Expansion: SSG Fox Suicide Prevention Grant

The Sub Zero Mission was awarded the Staff Sergeant Parker Gordon Fox Suicide Prevention Grant.

This expansion allows SZM to:

  • Conduct proactive suicide prevention outreach
  • Identify early indicators of risk
  • Expand engagement beyond unsheltered veterans
  • Strengthen connection to VA and mental health resources
  • Build earlier intervention pathways before crisis escalation

This significantly broadens the organization’s capacity to support veterans across the community.

Community Engagement

Josh ColeJosh Cole, a new team member, represented The Sub Zero Mission at Cleveland State University’s Veteran Center, presenting on HVRP and suicide prevention initiatives to CSU Viking Vets.

This outreach strengthens early intervention pathways for transitioning service members and student veterans, ensuring awareness of support systems before a crisis develops.

Future Program Development: Transition Assistance Program (TAP/RACK)

Military Veterans know, every great shot starts with a perfectly seated round. When a round fails to chamber correctly, we use an acronym called TAP/RACK to get it straight and send it down range.

At The Sub Zero Mission, we work hard to find homeless Veterans, get them out of that situation, and eventually into homes. We believe that many of these Veterans end up under bridges and in the woods because they did not transition to civilian life. They were not “chambered” properly. So we have repurposed the acronym and made it our own!

TAP

Transition
Assistance
Program

RACK

Relocation
Acclimation
Community/Comradery
Knowledge

Our goal is to identify who is leaving the service with plans to return to Lake County. We will help them register their DD-214 with the county, enroll them in the VA, introduce them to the VSO, The Sub Zero Mission, pay for lifetime memberships at the VFW or other Veteran focused organizations, help them access their GI Bill, enroll in classes, assist in resume building and match their skillsets to civilian job roles, help with employment, and home purchase using their VA loan, and add them to a Constant Contact list to help keep them on track.

Properly sent down range, we expect to find them in jobs, homes, unions, and board rooms, not in the woods, or worse, lost to suicide.

The Sub Zero Mission continues to develop its Transition Assistance Program, designed to support service members transitioning from military service into civilian life.

Focus areas include:

  • Early connection to community resources
  • Employment and skill development
  • Mental health awareness
  • Peer support
  • Prevention of isolation during transition

This initiative is designed to intervene earlier in the instability lifecycle, before homelessness occurs.

Closing Perspective

Supporting veterans requires a coordinated ecosystem of care. No single organization can meet every need a veteran faces as they move from crisis to stability. The Sub Zero Mission’s role is to be the bridge, the consistent, trusted presence that connects veterans to the VA, to community partners, to housing, to employment, to one another.

The work is not linear. The wins are not always visible. But they are real. This year, there were 40 conversations. They are now 8 veterans with a roof over their heads. They are Army Al, still holding. There is Matthew, paying it forward. 15 people haven’t given up, because we haven’t given up on them.

It is through the strength of partnerships, the dedication of organizations working together, and the shared commitment to serve those who served our country that progress becomes possible.

Creating a Culture of Diversity

At The Sub Zero Mission, we recognize that diversity is essential to our success. By embracing a variety of perspectives, we enhance our ability to connect with and support those experiencing homelessness.

This year, we intentionally revisited and strengthened our Diversity Policy to ensure we continue fostering an inclusive environment. While we maintain gender parity, we acknowledge gaps in ethnic diversity within the organization and the Board. Given that 54% of those we serve are African American, we are committed to organic growth and proactive efforts to address this underrepresentation.

Our Diversity Policy ensures:

  • Equal opportunity in recruitment, hiring, training, and promotion, free from discrimination based on any protected characteristic.
  • Inclusive decision-making to promote diversity at every level of the organization.

We’re proud of the steps we’ve taken and look forward to growing a team as diverse as the communities we serve.

Fundraising for Our Goals

Over the years, The Sub Zero Mission has grown from a small group of friends using their personal vehicles to deliver warming items into a thriving organization with a profound impact. Since 2018, we’ve expanded our capacity by acquiring a fleet of 5 vehicles, acquiring ownership of our headquarters, and, most recently, adding a 3,600-square-foot garage to further support our operations.

Why Fundraising Matters

To sustain and grow this vital Mission, fundraising is a cornerstone of our efforts. As a donation-driven organization, we rely heavily on the generosity of our supporters to cover critical expenses. For the 2025/2026 Outreach and Delivery Season, our budget of $625,000 supported key areas such as:

  • Vehicle maintenance and fleet expansion
  • Launch of the Homeless Veteran Re-Empowerment Program
  • Building projects and upkeep, including our new garage
  • Training and safety programs
  • Employee salaries for the dedicated team driving our Mission forward

Your contributions make this work possible, directly enabling us to provide life-saving support to those who need it most. Together, we can ensure that nobody freezes to death in America.

The Team Behind the Season

The FY2025 season was powered by a growing family of Bears, squad leaders, day-team volunteers, and community partners. This year, Sub Zero Mission’s battery team was recognized with the Beacon Award, a moment that captured the spirit of everything this organization stands for.

Led by Director of Events and Fundraising Nick Ajdinovich and supported by The Arsenal planning group, the team executed more than 70 events, coordinated 5 Bears Squads, and kept 82 volunteers engaged from the first summer festival through the final winter outreach Mission.

A Message from our Director of Events and Fundraising

Sub Zero Mission Board of DirectorsFundraising for Our Goals

We are thrilled to have two new employees, Monica Stark and Jacquie Zepeda, join us this year, along with several new volunteers on our day team. These additions not only help support but also helped to achieve the Events and Fundraising goal this year. They have worked diligently to help grow within the existing partnerships established but also helped to create new community partnerships.

Kudos to our internal planning team, “The Arsenal,” to ensure excellence and quality in our events. 

Let’s not forget our amazing volunteer team called the “Bears”, 82 dedicated and motivated volunteers who show up to “have fun and get it done!” Our Bear’s team does it all! 

Special thanks to the Bears Teams and Squad Leaders!”

— Nick Ajdinovich, Director of Events and Fundraising

Our Impact

This expansion has enabled us to make a greater difference. In the 2025/2026 season, we delivered OVER 36,000 warming items to individuals across 23 cities. Our outreach and delivery efforts are essential to our Mission to serve those in need.

The Events and Fundraising Team (aka “The Bears”) had a very successful FY25. Our team grew to 82 volunteers, contributing 2,292 hours of service. This allowed us to conduct seven Major Fundraisers: Bowl for the Mission, a Motorcycle Run, a Reverse Raffle, a Golf Outing, a 5K Race, participation in the Painesville Party in the Park, and the Deerassic Classic.

Contributors and sponsors continue to be a big part of our fundraising efforts. We received over $59,000 from VFW/American Legion/Eagles chapters and $205,000 in various grants. We received over 110 auction items and many event sponsorships, which we used in our fundraisers to help offset event costs. The total value of these contributions was over $490,000.

MAJOR EVENTS

EventDateRevenue
Reverse RaffleMay 3, 2025$22,191
Bike RunJune 22, 2025$10,990
DeerasicAugust 1, 2025$14,442
HCAR Rifle RaffleAugust 30, 2025$11,250
Golf OutingSeptember 13, 2025$14,456
Stay Alive 5KNovember 9, 2025$6,827
Parker Mentor / WickliffeNovember 13, 2025$26,281
Furniture WarehouseDecember 30, 2025$5,000
FlexjetFebruary 11, 2026$11,144
Party in the ParkJul 18–20, 2025$9,525
Our Bowlers from the Bowling for the Mission Annual Event

Bowling for the Mission

The Arc of the Season

Every fundraising season has a rhythm. It starts with seed work, early events, brand awareness, and community touchpoints. Then momentum builds. By late summer, SZM had established a cadence of back-to-back events across Northeast Ohio, and by November, the machine was running at full capacity.

Spring planted the seeds. The Reverse Raffle in May delivered $22,191 – the first major spike of the season,  proving that ticketed signature events have extraordinary ceiling potential when executed well. 140 tickets. One night. One room full of people who believed.

Summer built the foundation. The Bike Run (275 riders, $10,990), Deerasic ($14,442), and the Golf Outing (33 teams, $14,456) formed a powerful mid-season trio. These events didn’t just raise money; they built community and deepened the brand across Northeast Ohio.

Fall brought the harvest. November alone generated $37,761 — more than a quarter of the full-year total anchored by the landmark Parker Mentor/Wickliffe corporate drive ($26,281), the Stay Alive 5K ($6,827), and St. James Church’s $868 collection.

November alone accounted for more than a quarter of the season’s total revenue, a testament to the power of community urgency as winter approaches.

Monthly Revenue Source

Graphic

Signature Events: Where the Season Was Won

Certain events carry the season. They require the most planning, draw the largest audiences, and deliver outsized results. In FY2025, a handful of marquee events accounted for the majority of total revenue.

Annual Bike Run — $10,990 + 275 Riders

June 22, 2025. 275 motorcyclists rolled out for Sub Zero Mission. An additional 82 shop vouchers were redeemed later in the season, amplifying the impact well beyond the event itself. Bike stop hosts Leroy VFW, Chardon Tavern, Paradise Bay, GOTL Brewing Company, Mr. Lee’s, and The SHOP made the day possible.

Annual Bike Run Staging to Ride!

Annual Bike Run

Annual Reverse Raffle — $22,191

140 tickets. $22,191. The Reverse Raffle remains one of SZM’s most reliable and highest-yielding events.

Nonprofit Fundraising Reverse Raffle Sub Zero Mission

Annual Reverse Raffle

Annual Golf Outing — $14,456

33 teams took to the course.

Supporters at the Annual Golfing Event

Annual Golf Outing

HCAR Rifle Raffle — $11,250

450 of 500 tickets sold.

Stay Alive 5K — $6,827 + 243 Runners

243 runners bundled up and showed up for the 2025 Stay Alive 5K & 1M Run. Every mile, every step, and every donation fueled outreach and kept veterans and homeless neighbors warm through the coldest nights.

Winners from the Annual 5k & 1M Run Walk

Stay Alive 5k Run and 1m Walk

Parker Mentor / Wickliffe — $26,281

The single biggest revenue event of the season came from a corporate collection drive, a reminder that deep, trusted relationships with partners like Parker Hannifin can move the needle in ways no public event can replicate.

CLOSING

The People Behind the Numbers

Revenue tells one part of the story. Participation tells another. Behind every dollar raised is a person who chose to show up, who registered, who rode, who ran, who bought a ticket, and believed.

Revenue Breakdown: How the Season Was Built

FY2025-2026 $212,000 was generated through four primary channels: corporate partnerships, signature ticketed events, community fundraisers, and collection drives. No single source dominated as a sign of a healthy, diversified fundraising portfolio.

Corporate partnerships led by Parker Hannifin, Flexjet, Penske Automotive, and the Furniture Warehouse contributed more than $40,000 to the season’s total. These relationships deliver consistency and scale that community events alone cannot match.

Meanwhile, grassroots collection drives from Buckeye Elementary’s 1,496 pairs of socks to the Drive-Through Drop-Off remind us that the Mission’s reach extends far beyond formal fundraising.

FY2025–2026 was a fundraising season defined by community, consistency, and momentum. From signature events to corporate partnerships to grassroots collection drives, every dollar raised reflects the trust this community has placed in our Mission. As we look ahead, that foundation positions Sub Zero Mission to serve more people, reach more cities, and continue proving that nobody should freeze to death in America.

Comings and Goings

Our mission has always been built on people, people who believe that every Veteran deserves to be seen, supported, and never forgotten. This year, five remarkable individuals answered that call. They came with purpose. They came ready to serve. And they have already left their mark on this family and the veterans we fight for every day.

Jacque

Jacquie Zepeda

Events & Fundraising

Jacquie joined Sub Zero Mission with energy, enthusiasm, and an instinct for keeping things organized under pressure. She has quickly become a trusted member of our Events and Fundraising team — the kind of person who sees what needs to be done and does it before anyone has to ask.

Erin

Erin Catania

Marketing & Outreach

Erin Catania came to Sub Zero Mission with a clear sense of purpose and a skillset that matched our moment perfectly. In her role in Marketing & Outreach, she has hit the ground running amplifying our message, deepening our community connections, and bringing fresh strategy to how we tell our story.

Monica

Monica Stark

Events & Fundraising

Monica Stark stepped into the Events and Fundraising team and made an immediate impression. She is dependable, warm, and genuinely invested in the mission. Monica brings the kind of steady energy that makes everything around her run better from event prep to partner follow-up.

Patti

Patti Jackson

Donation Center & Sorting

Patti Jackson found her place at the heart of our Donation Center and has been a force of quiet dedication ever since. Every item that moves through her hands is sorted with care, organized with purpose, and readied for the people who need it most. Patti shows up. She gets it done.

Josh Cole

Josh Cole — ★ U.S. Marine Corps Veteran

Suicide Prevention & Outreach

Josh Cole is a former Sergeant in the United States Marine Corps who has transformed personal challenges with alcohol into a mission of purpose and service. Now over two years sober, he shares his journey to inspire others navigating substance use and recovery. Through his involvement with The Sub Zero Mission, Josh participates in outreach and speaks throughout the community, bringing awareness to both homelessness and addiction. His story is a powerful reminder that change is possible and that no one has to face their struggles alone.

Notable Achievements and Information About Our Mission

Observations from Our Board Chairman After His First Year

Sub Zero Mission Board of DirectorsEnergizing Our Teams

Charity work can be exhausting. We focus on keeping our teams engaged and infused with what we call “Blue Fire”, which is the energy that keeps our Mission going. We want our team to know that the work that they do is important, and, as importantly, that THEY ARE IMPORTANT.

– Ron Marotto, Chairman of the Board

To build a cohesive and enthusiastic team culture, we implemented several initiatives, including:

  • Feedback Through Surveys: Actively listening to team members’ thoughts and suggestions.
  • Addressing Turnover: Identifying and addressing underlying causes to enhance team stability.
  • Branded Tees: A visible symbol of team pride and belonging.
  • Volunteer Gatherings: Hosting parties to celebrate and appreciate our volunteers.
  • Food Before Missions: Providing meals to fuel our volunteers.
  • Covering Training Costs: Investing in team development.
  • Gift Cards and Random Acts of Appreciation: Small gestures to show gratitude for their hard work.

Community Partnerships & Regional Collaboration

Sub Zero Mission’s reach is amplified by a network of partners who share the Mission. These relationships, built over years of trust and collaboration, extend our capacity, deepen our intelligence, and ensure that no community is left without a connection to warmth and resources. The strength of these partnerships is best expressed by the partners themselves.

Greg Eckart — Mission Warmth, Columbus

“Being part of Sub Zero Mission has reminded me what community really means. When we come together for the right reason we protect those most vulnerable there is nothing we can’t accomplish.”

Greg Eckart founded Mission Warmth in Columbus, launching local outreach with approximately 80 volunteers. Mentored by Sarge, Greg built a program that directly mirrors the Sub Zero Mission model: street-level outreach driven by veterans helping veterans. His organization has been a key partner in SZM’s expansion into the Columbus and Dayton/Cincinnati regions.

Greg Eckart, Community Partner, Northeast Ohio


Dione DeMitro — United Way of Lake County

“What stands out most to me is the incredible dedication of the volunteers behind Sub Zero Mission. Their commitment to this work and to the people they serve is truly inspiring. I’m also deeply grateful for the partnership and shared support between our organizations. It’s through collaboration like this that we’re able to make a real impact together.”

Dione DeMitro, President and CEO of United Way of Lake County, has been a steadfast partner in Code Blue collaboration and volunteer coordination. Her organization’s infrastructure and community reach have strengthened SZM’s ability to respond quickly and effectively to cold-weather emergencies.

Dione DeMitro, President/CEO, United Way of Lake County, Community Partner


Ricky Turner — Ashtabula Outreach

“I’ve seen what it looks like when someone who has been forgotten is seen again. Sub Zero Mission does that every time they roll out. That’s what makes this different. That’s why I keep coming back.”

Ricky Turner leads outreach efforts in Ashtabula and is currently building Candy’s Warming House, a local warming center inspired by the SZM model. Mentored by Sarge, Ricky serves as a trusted guide and recon partner during SZM missions in the Ashtabula region.

Ricky Turner, Mission Partner


Lisa Sprowls — HVRP Program Manager

“The HVRP program works because we meet veterans where they are not where we wish they were. This season we saw real progress veterans housed, employed, reconnected. That’s the work.”

Lisa oversees all aspects of the HVRP program related to veteran services. This includes developing and implementing strategies to support homeless and at-risk veterans. Lisa ensures program compliance, coordinates with community partners and service providers, and advocates for the unique needs of veterans within the program.

Lisa Sprowls, HVRP Program Manager


Accreditations

  • FOUR-STAR rating — Charity Navigator
  • PLATINUM / GOLD SEAL — GuideStar / Candid
  • Accreditation — BBB Wise Giving Alliance (meets all 20 standards)

2026 Beacon Award — Eastern Lake County Chamber of Commerce

On January 15, 2026, The Sub Zero Mission was honored with the Beacon Award from the Eastern Lake County Chamber of Commerce, an award reserved for organizations that demonstrate uncommon accomplishment. The presentation took place at the Painesville Elks Lodge.

“Try holding your meetings outside on one of the coldest Northeast Ohio days — with no coat on, and you will understand exactly why we do what we do.”

— Al “Sarge” Raddatz, accepting the Beacon Award

WKYC Media Coverage

The Sub Zero Mission received significant television news coverage this season through two separate WKYC segments, reaching audiences across Northeast Ohio.

  • Warming Center Feature: WKYC covered our Code Blue Warming Center operations. The post generated 538 reactions on social media.
  • General Outreach Coverage: A second WKYC segment featured Nick Ajdinovich and highlighted the distribution of more than 20,000 warming items throughout the season.

Finance Committee

  • Monthly reconciliation process maintained
  • Cost coding for all expenses
  • Automated payroll systems
  • CPA on the team ensuring proper financial management
  • AP/AR clerk managing all transactions

Energizing Our Teams

  • Feedback Through Surveys: Actively listening to team members’ thoughts and suggestions
  • Branded Tees: A visible symbol of team pride and belonging
  • Volunteer Gatherings: Events to celebrate and appreciate our volunteers
  • Food Before Missions: Providing meals to fuel our teams
  • Gift Cards and Random Acts of Appreciation: Small gestures with big impact

Marketing and Social Media Wins

We host a large number of events during the year. We have a professional brand that we want our supporters and would-be fans to see. Our supporters need to know what we need. All of this involves messaging. Messaging occurs in many ways.

At The Sub Zero Mission, we have a great group of people who perform our marketing and social media tasks. Our Marketing Director, James Hido, leads them.

According to James, “We achieved the final delivery of our new website subzeromission, which took approximately 800 hours to complete, and the final version is a better representation of the growth of the Mission. We have continued our seasonal digital ad campaigns for donations, Amazon Wish List, and overall branding efforts for the Mission.”

– James Hido, Director of Marketing

Sub Zero Mission New Website

New Website

Social Media Mission Impact

Social Media

Here are some other marketing related statistics and information:

Social Media & Digital Outreach — FY2025

In 2025, Sub Zero Mission’s social media presence became a powerful engine for visibility, trust, and growth — reaching millions, engaging thousands, and attracting new supporters across every platform.

5.2M

Total Facebook Views

298,222

Total Engagements

+142%

Engagement Growth

82.8K

Top Instagram Post

Facebook Performance — 2025

  • 298,222 total engagements — +142.2% vs. prior year
  • 5,218,835 total views — including 192,588 three-second views (+737%) and 4,413 one-minute views (+268%)
  • 14,150 shares — strongest indicator of community amplification
  • 64% of views came from non-followers — content is discoverable and shareable
  • Engagement spikes in January and November aligned with winter outreach and veteran-focused content

Instagram Performance — 2025

  • 45,135 total views (43,718 organic)
  • 8,000 reach — +91.5% year-over-year
  • 1,700 content interactions — +100% year-over-year
  • Top post: Code Blue alert — 82,800 views
  • Top post: CEO announcement — 33,400 views

LinkedIn

LinkedIn functions as Sub Zero Mission’s professional credibility engine — essential for grants, corporate partnerships, and sponsorships. Content themes include veteran empowerment, Mission updates, fundraising campaigns, team spotlights, and thought leadership on homelessness.

Cross-Platform Insights

  • Mission-driven storytelling wins everywhere — real outreach updates and veteran stories drive the highest engagement.
  • Non-followers are a huge growth engine — 64% of Facebook views came from people who don’t follow the page.
  • Reels are underused but high-impact — 20% of Facebook views came from Reels despite limited posting.
  • Instagram is no longer secondary — it’s a growth driver.
  • LinkedIn strengthens professional credibility and donor pipeline.

The accomplishments highlighted in this section reflect an organization that holds itself to a high standard, financially, operationally, and culturally. Our four-star Charity Navigator rating, BBB accreditation, and GuideStar recognition are not just credentials; they are a promise to our donors, our board, and the people we serve that every resource entrusted to this Mission is used with integrity and purpose.

Years ago, a commanding officer shared a powerful lesson with me: “People are united by cause or colors.” In the Marine Corps, “colors” refers to the flags representing the United States, the Marine Corps, and each unit. These symbols serve as a rallying point, creating unity and purpose. Similarly, our team is united not only by our cause but also by our “colors”—the logos and shields that represent our individual teams.

In the early days, our team adopted a creed that resonates deeply with our values. I first encountered this creed in my professional reading during my service, and later, it appeared in a war film. Inspired by its meaning, I shared it with our Blue Coat Missionary team, and together, we embraced it. It has since become a defining expression of who we are and why we live by the principles we do.

“So live your life that the fear of death can never enter your heart. Trouble no one about their religion; respect others in their view, and demand that they respect yours. Love your life, perfect your life, beautify all things in your life. Seek to make your life long and its purpose in the service of your people.

Prepare a noble death song for the day when you go over the great divide. Always give a word or a sign of salute when meeting or passing a friend, even a stranger, when in a lonely place. Show respect to all people and grovel to none. When you arise in the morning, give thanks for the food and for the joy of living. If you see no reason to give thanks, the fault lies only with yourself. Abuse no one and no thing, for abuse turns the wise ones to fools and robs the spirit of its vision.

When it comes to your time to die, be not like those whose hearts are filled with the fear of death so that when their time comes, they weep and pray for a little more time to live their lives over again in a different way. Sing your death song and die like a hero going home.” -Chief Tecumseh